We are seeking an experienced Area Sales Manager  for our client, a reputable tobacco company based in Dubai.

The Area Sales Manager oversees a portfolio of stores across the UAE region, ensuring operational excellence, regulatory compliance, and outstanding customer experience. The role combines commercial leadership with a deep understanding of responsible retailing, staff development, and brand reputation within a regulated and fast-growing sector. The ideal candidate will champion our company values and execute in line with our customer journey which consists of Attract, Explore, Consult, Close.

Location :Dubai

Key Responsibilities

1. Commercial & Operational Leadership

• Lead multiple stores to achieve sales targets, profitability, and customer satisfaction KPIs.
  • Analyse commercial data (sales mix, conversion, average transaction value, stock turnover) to identify growth opportunities.
  • Ensure consistent implementation of retail standards, visual merchandising, and marketing campaigns across all stores.
  • Oversee day-to-day operations, ensuring adherence to company policies and local government regulations.
  • Drive business performance through strong leadership, planning, and execution of regional initiatives.

2. Compliance & Regulatory Standards

• Ensure all stores operate in full compliance with UAE/GCC regulations governing vape and tobacco-related products.
  • Implement robust age-verification and responsible-selling protocols across the area.
  • Liaise with local authorities and mall management on permits, inspections, and documentation.
  • Conduct regular store audits on product labelling, storage, and marketing compliance in line with health authority guidance.
  • Maintain up-to-date knowledge of import, sales, and advertising restrictions in each territory.

3. People Leadership & Development

• Recruit, train, and develop Store Managers and teams to deliver excellence in service and compliance.
  • Build a culture of accountability, continuous improvement, and brand pride.
  • Provide ongoing coaching, performance management, and succession planning.
  • Recognise and reward high-performing staff, ensuring alignment with company values and service standards. Understand the differences between training and coaching and where to use each approach.

4. Customer Experience & Brand Engagement

• Champion premium customer service and product knowledge across all retail teams. Live and breathe the ethos of Attract, Explore, Consult and Close.
  • Ensure staff are trained to educate customers on responsible product use and safety.
  • Monitor customer feedback and mystery shop results to enhance experience and consistency.
  • Support marketing and brand activation campaigns within stores to strengthen brand positioning in the region.

5. Financial & Strategic Management

• Manage regional P&L performance, budgets, payroll, and operational costs.
  • Identify regional market trends and provide feedback to senior management on pricing, product range, and competitor activity.
  • Support the launch of new stores, refurbishments, and regional promotional events.
  • Deliver quarterly performance reviews and strategic action plans to the Head of Retail.

 

Key Skills & Attributes

• Proven experience in multi-site retail management, preferably within vape, electronics, or premium FMCG sectors.
  • Deep understanding of Middle Eastern retail operations and regulatory environments.
  • Strong commercial awareness and analytical ability.
  • Excellent leadership, communication, and interpersonal & analytical skills.
  • Integrity, professionalism, and strong alignment with responsible retailing principles.
  • Ability to work across multiple markets with cultural sensitivity.
  • Fluent in English (Arabic an advantage).
  • Full GCC driving licence or equivalent; willing to travel regionally.

Qualifications & Experience

• Minimum 5 years’ retail management experience, including at least 2 years in a multi-site or regional capacity.
  • Demonstrated success in driving sales, compliance, and service standards across multiple locations.
  • Knowledge of GCC health and commerce regulations related to vape or tobacco products preferred.
  • Bachelor’s degree in Business, Retail Management, or a related field desirable.

Key Performance Indicators

• Regional sales growth and profitability.
  • Compliance and audit success rates.
  • Staff retention, training completion, and promotion metrics.
  • Customer satisfaction and brand reputation scores.
  • On-time delivery of new store openings and regional initiatives.

Salary: 15000AED – 20000AED + Sales incentives.