We are seeking an experienced Senior Brand Manager for our client, a reputable tobacco company based in Dubai. The ideal candidate will have a strong background in brand management, retail marketing, and digital activation, with proven success in leading strategic initiatives and driving market growth.

Role Purpose
Lead business portfolio and 360° activation agenda across multiple nicotine, driving growth through insight-led portfolio strategy, marketing communication, and best-in-class execution across consumer, shopper, and customer touchpoints.

Key Responsibilities

• Own portfolio strategy across  categories: analyse consumer, shopper, and market data to define portfolio roles, pricing, mix and pipeline.
• Lead product lifecycle plans: launches, innovation and SKU expansion in full alignment with regulatory, supply, and commercial teams.
• Design and execute integrated 360 communication plans (offline, online, social, CRM, eCom, in-store) within regulatory and internal guidelines.
• Develop e-commerce, loyalty and owned-platform programs , ensuring seamless UX, conversion, and cutting-edge contents.
• Drive trade marketing and B2B activation and developments: channel programs, joint business plans, sell-in tools, visibility standards and POSM toolkit.
• Oversee consumer activation and events (experiential, sampling, education), ensuring targeting, responsibility, and measurement.
• Manage packaging briefs and development for in-market SKUs (claims, warnings, adaptations) with regulatory and legal alignment.
• Lead and challenge agencies (creative, media, digital, PR, events) to deliver impactful, insight-led, OTIF work
• Work cross-functionally with Commercial, Legal, , Supply Chain and Finance to secure alignment and flawless execution.
• Track brand, category and campaign performance; translate insights into clear plans and optimizations.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business or related field;
• 6–9 years’ experience in brand / trade / category / activation roles in FMCG industries.
• Proven experience in novel nicotine products (essential).
• Strong track record in 360 campaign development, digital and eCom activation, and shopper/trade marketing.
• Demonstrated strength in turning consumer and shopper data into portfolio, pricing and activation decisions.
• Solid experience managing multiple agencies and partners; able to brief, challenge and drive performance.
• Evidence of leading cross-functional projects and influencing senior stakeholders.
• Strong commercial acumen, analytical capability, and comfort operating in high-speed environment.
• Ability to manage multiple projects at a time with strong sense of prioritisation
• Start-up experience is a plus
• Fluent in English; Arabic is an advantage.

Salary: Competitive package aligned with current market standards.