We are recruiting on behalf of our client, a global business group, for a Technical Sales Director – AI & Robotics to drive regional expansion across the GCC, focusing on retail automation and ASRS solutions.

This is a hands-on commercial leadership role for an experienced professional who can establish and grow the business’s presence across the GCC, positioning it as a key player in the Middle East automation market.

Location: Dubai, UAE
Coverage: GCC / Middle East

Key Responsibilities

• Lead regional business development and commercial expansion across the GCC.
• Drive consultative sales, negotiations, and customer engagement.
• Develop strategic relationships across e-commerce, rapid delivery, retail, and warehouse automation sectors.
• Promote and develop business opportunities for ASRS solutions.
• Identify new markets, customers, and strategic partnerships across the region.
• Work closely with the technical support team to deliver tailored automation solutions.
• Establish the commercial function and build a strong regional market presence.

The Opportunity

This is a key leadership appointment within a growing automation division, offering the opportunity to shape the regional commercial strategy, develop new business opportunities, and establish a strong foothold in the Middle East market.

The role is based in Dubai, with regional responsibility across the GCC.